Session Overview:

In this special 10th edition of the Research Impact Summit, Dr. Tamika Heiden brings together Jenny Grant Rankin, PhD and Dr. Siouxsie Wiles MNZM, two leading voices in research communication, to discuss the evolving landscape of science outreach, the challenges of misinformation and practical strategies for boosting research impact.

Key Discussion Points:

• The rise of generative AI and social media’s lack of moderation have made it harder than ever for audiences to distinguish fact from fiction, amplifying the risks and consequences of misinformation and disinformation.
• Storytelling and data visualisation are important, but truly impactful research communication requires deeper engagement, like active listening, shared values and humility, especially when facing resistant audiences.
• Building trust through community partnerships, adopting tools from business communication (like Napkin AI for visual storytelling), and prioritising digital literacy are essential for reaching diverse audiences and navigating today’s context.

 

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