The importance of words and phrases when writing about research impact
Bella Reichard has been researching and working on the linguistics of research impact case studies from the 2014 REF to determine language differences and common phrases between high and low scoring case studies. In this interview, we discuss:
- The top mistakes people make when writing about impact
- Confidence in writing about impact and making impact claims
- What the differences in linguist syles are between high and low scoring impacts
- Patterns of words and phrases more commonly used in high scoring case studies
- How to show attribution through words and pathways
- General impact communication and writing that can be used by anyone
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