Ainurul is an engaged scholar and social impact advocator. She believes in the importance of university-industry-community interaction and research with impact, which drives forward businesses and societal transformation. As an Entrepreneurship Team Coach and Entrepreneurial Mindset Practitioner, she has worked with urban, rural, young and senior aspiring entrepreneurs to create value. She specialised in entrepreneurship, inter-firm collaboration, innovation strategy and social impact. This enables her to be part of fantastic organisations and projects that embrace collaboration and co-creation to support their innovative community engagement initiatives. Driven by entrepreneurship, collaboration and the desire for social innovation, she co founded several impact driven social enterprises both in the UK and Malaysia. She is currently a Reader in Enterprise and Entrepreneurship and serving as the Director of Business Engagement, at the Brunel Business School, Brunel University London, UK. Ainurul is also co-chairing the Practice and Impact Special Interest Group of Institute of Small Business Enterprise (ISBE), UK.