Speaker Bio: I’m an academic researcher and, since 2025, also an Impact Ninja – the name of my company, which helps academics and research institutions generate, develop and write about research impact. My academic obsession is the “discourse of impact”: what happens to academic communication when new evaluation criteria enter the game. I’m interested in the new genres, media and communication practices that emerge around impact – and in what they tell us about how academia itself is changing. I’m currently PI of three projects exploring research impact from a comparative, multinational perspective (funded by the National Science Centre in Poland, Volkswagen Foundation in Germany and Horizon EU). I find it fascinating how much local academic cultures shape the ways we understand, practice and communicate impact. More recently, I’ve also become interested in a question that is hard to avoid: how will AI change the ways we write about impact? I hold a PhD in Applied Linguistics from the University of Warwick (2019) and am currently an Assistant Professor in the English Studies Department at SWPS University in Warsaw, Poland. Find out more (including what exactly an Impact Ninja does): martawroblewska.pl/en/